Top Social Media Influencers From Around The World: Insights From Canada, USA, UK, Mexico, Nigeria, And Indonesia
Top 5 Canadian Influencers
1. Lilly Singh (@lilly)
Lilly Singh, also known as Superwoman, is one of the most recognized names in Canadian influencer culture. She started her journey on YouTube, where her comedic sketches, rants, and motivational content quickly gained traction, especially among younger audiences. Today, she is a comedian, actress, author, and former late-night talk show host. Her platform promotes humor, mental health awareness, and inclusivity, focusing on empowering women and minorities.
Main Platforms: YouTube, Instagram, Twitter
Learn more about Canadian influencers here: Canadian Influencers
2. The Weeknd (@theweeknd)
Abel Tesfaye, known as The Weeknd, is not only a chart-topping music icon but also an influential figure on social media. Hailing from Toronto, he gained international fame for his distinct music style and creative vision. Besides music, The Weeknd often uses his platform to promote causes related to mental health, racial equality, and humanitarian efforts. His blend of art, activism, and music has made him an important figure both on and off social media.
Main Platforms: Instagram, Twitter
Category: Music, Celebrity
Explore more Canadian influencers here: Influencers from Canada
3. Ryan Reynolds (@vancityreynolds)
Ryan Reynolds, born in Vancouver, is not just an actor but a highly influential personality on social media. Known for his witty and self-deprecating humor, Reynolds often uses his platform to promote his ventures, including Aviation Gin and Mint Mobile, while also engaging in philanthropic efforts. His mix of humor and activism resonates deeply with fans, making him a powerful voice in both the entertainment industry and business.
Main Platforms: Instagram, Twitter
Category: Entertainment, Business
See more Canadian influencers here: Canadian Influencers
4. Shay Mitchell (@shaymitchell)
Shay Mitchell is a Canadian actress, entrepreneur, and lifestyle influencer known for her roles in shows like Pretty Little Liars and You. Her Instagram and YouTube channels offer a mix of fashion, travel, and motherhood content. As the founder of BÉIS, a travel accessories brand, she has become a key player in both the entertainment and lifestyle sectors. Mitchell is particularly influential in the fashion and travel spheres, offering her audience stylish yet practical solutions for modern living.
Main Platforms: Instagram, YouTube
Category: Fashion, Travel
Explore more influencers from Canada: Canadian Influencers
5. Felix Auger-Aliassime (@felixaliassime)
Felix Auger-Aliassime is a Canadian professional tennis player and one of the rising stars of international tennis. Beyond his impressive skills on the court, Felix actively engages with his audience through social media, sharing insights into his training, matches, and personal life. He also promotes various philanthropic causes, such as donating to children's education programs in Togo. Felix’s mix of sports, philanthropy, and lifestyle content makes him a relatable and influential figure.
Main Platforms: Instagram, Twitter
Category: Sports, Philanthropy
Learn more about influencers from Canada: Canadian Influencers
Top 5 Influencers from the USA
1. MrBeast (@mrbeast)
Jimmy Donaldson, widely known as MrBeast, is one of the most popular YouTubers globally, famous for his over-the-top philanthropic stunts and massive giveaways. His videos often include mind-blowing challenges, extreme generosity, and entertaining content that attracts millions of viewers worldwide. MrBeast's viral content, combined with his philanthropy, has positioned him as a significant influencer, particularly in the categories of entertainment and social impact.
Main Platforms: YouTube, Twitter, Instagram
Category: Entertainment, Philanthropy
Learn more about influencers from the USA here: USA Influencers
2. Charli D'Amelio (@charlidamelio)
Charli D’Amelio rose to fame on TikTok with her dance videos and soon became the platform’s most-followed user. Her fame quickly expanded beyond TikTok, landing her various brand deals and collaborations with major companies. Charli’s appeal lies in her relatable personality and dancing skills, which have resonated particularly with Gen Z. She is now branching out into television, brand endorsements, and a family-run reality series.
Main Platforms: TikTok, Instagram, YouTube
Category: Dance, Fashion
Explore more USA influencers here: Influencers from USA
3. Kim Kardashian (@kimkardashian)
Kim Kardashian is an undisputed heavyweight in the influencer world. From reality TV to beauty mogul, Kim has leveraged her immense following to build successful businesses, including SKIMS and KKW Beauty. Her content is a blend of luxury lifestyle, beauty tips, and entrepreneurial ventures, making her one of the most powerful influencers globally. Kim’s ability to remain relevant over the years shows her mastery of social media and branding.
Main Platforms: Instagram, Twitter, Facebook
Category: Beauty, Business
Learn more about influencers from the USA: USA Influencers
4. Kylie Jenner (@kyliejenner)
Kylie Jenner, the youngest Kardashian-Jenner sister, has built an empire with Kylie Cosmetics. As one of the most-followed individuals on Instagram, her platform is a powerhouse for beauty and lifestyle content. Kylie’s influence extends to beauty trends, fashion, and even business acumen. She consistently collaborates with luxury brands, making her an iconic influencer in both beauty and business.
Main Platforms: Instagram, YouTube, Twitter
Category: Beauty, Fashion
Explore more influencers from USA: USA Influencers
5. Marques Brownlee (@mkbhd)
Marques Brownlee, known as MKBHD, is a tech influencer and YouTube content creator known for his detailed reviews of smartphones, gadgets, and technology products. He is highly respected in the tech community for his unbiased and in-depth analysis of the latest gadgets. Marques has collaborated with top tech companies and regularly covers major tech events like product launches and keynote speeches.
Main Platforms: YouTube, Instagram, Twitter
Category: Technology, Business
Learn more about USA influencers here: Influencers from USA
Top 5 Influencers from the United Kingdom
1. Zoe Sugg (@zoesugg)
Zoe Sugg, better known as Zoella, is one of the UK’s pioneering beauty and lifestyle influencers. She first gained fame through her YouTube channel, where she shared beauty tutorials, product reviews, and lifestyle content. Zoe has since expanded her brand into various ventures, including her own beauty line and books. With millions of followers, Zoe’s influence spans across beauty, lifestyle, and mental health awareness, with her posts often focusing on self-care and personal growth.
Main Platforms: Instagram, YouTube
Category: Beauty, Lifestyle
Explore more influencers from the United Kingdom here: UK Influencers
2. KSI (@ksi)
KSI (Olajide Olatunji) is one of the most successful influencers in the UK, known for his multifaceted career as a YouTuber, rapper, and boxer. Initially rising to fame through his gaming videos, particularly around FIFA, KSI has since diversified his content to include music, comedy, and boxing. He is one of the most prominent digital creators in the UK and globally, with his boxing matches drawing millions of views.
Main Platforms: YouTube, Instagram, Twitter
Category: Gaming, Entertainment
Explore more influencers from the UK here: United Kingdom Influencers
3. Molly-Mae Hague (@mollymae)
Molly-Mae Hague became a household name after appearing on the reality show Love Island. Since then, she has built a career as a top fashion influencer and entrepreneur. Molly-Mae is the creative director of PrettyLittleThing, a fast-fashion brand, and she frequently shares fashion tips, beauty routines, and lifestyle content on her social media channels. Her entrepreneurial success and influence on Gen Z fashion trends have made her one of the UK’s most-followed influencers.
Main Platforms: Instagram, YouTube
Category: Fashion, Business
Explore more influencers from the UK here: UK Influencers
4. PewDiePie (@pewdiepie)
Felix Kjellberg, better known as PewDiePie, is originally from Sweden but resides in the UK. He is one of the world’s biggest YouTubers, known for his gaming content, comedic style, and commentary videos. With over 100 million subscribers, PewDiePie has become an internet sensation and a highly influential figure in the gaming and entertainment industry. Although he has taken a step back from daily uploads, his presence on YouTube remains iconic, with his videos still garnering millions of views.
Main Platforms: YouTube, Twitter
Category: Gaming, Entertainment
Learn more about influencers from the UK here: UK Influencers
5. Saffron Barker (@saffronbarker)
Saffron Barker is a YouTuber, author, and lifestyle influencer from the UK. She gained popularity through her vlogs, lifestyle videos, and fitness content. Over the years, Saffron has expanded her influence into the fashion and beauty industries, collaborating with brands like Primark and PrettyLittleThing. Her youthful and vibrant style resonates with her audience, making her a key player in the UK’s influencer scene.
Main Platforms: Instagram, YouTube, TikTok
Category: Lifestyle, Fitness
Discover more UK influencers here: UK Influencers
Top 5 Influencers from the Philippines
1. Bretman Rock (@bretmanrock)
Bretman Rock is a Filipino-American beauty influencer and comedian who gained fame for his humorous and unfiltered personality on YouTube and Instagram. Known for his bold makeup looks and skincare routines, Bretman has collaborated with major brands like Morphe and Wet n Wild, further solidifying his status as a beauty mogul. His ability to mix beauty with humor makes him unique, and his influence reaches millions worldwide.
Main Platforms: Instagram, YouTube, TikTok
Category: Beauty, Comedy
Explore more influencers from the Philippines here: Philippines Influencers
2. Mimiyuuuh (@mimiyuuuh)
Mimiyuuuh (Jeremy Sancebuche) is a rising star in the Philippines known for his eccentric and comedic content on YouTube and TikTok. Mimiyuuuh became a viral sensation with his quirky humor and signature fashion style, amassing millions of followers. He collaborates with local and international brands, bringing humor to his endorsements, especially in fashion and beauty.
Main Platforms: Instagram, YouTube, TikTok
Category: Comedy, Fashion
Discover more influencers from the Philippines here: Philippines Influencers
3. Ivana Alawi (@ivanaalawi)
Ivana Alawi is a Filipino-Moroccan actress, model, and YouTube vlogger with millions of subscribers. She is known for her lifestyle vlogs, prank videos, and personal content that showcases her daily life. Ivana’s blend of beauty, humor, and relatability has garnered her a dedicated fan base. She’s also become one of the top brand ambassadors in the Philippines, partnering with companies in the beauty and fashion industries.
Main Platforms: Instagram, YouTube
Category: Lifestyle, Fashion
Explore more influencers from the Philippines here: Philippines Influencers
4. Niana Guerrero (@nianaguerrero)
Niana Guerrero is a Filipino dancer and content creator who gained international recognition for her viral dance videos on YouTube and TikTok. Alongside her brother, Ranz Kyle, she posts high-energy dance challenges, pranks, and vlogs that consistently attract millions of views. Niana is considered one of the top influencers in the Philippines, dominating the dance and entertainment categories.
Main Platforms: YouTube, TikTok, Instagram
Category: Dance, Entertainment
Learn more about influencers from the Philippines here: Philippines Influencers
5. Heart Evangelista (@iamhearte)
Heart Evangelista is a renowned actress, visual artist, and fashion icon from the Philippines. Known for her elegant fashion style, she has become a global fashion influencer, frequently attending international fashion events and collaborating with top luxury brands. Heart’s Instagram feed is filled with fashion, beauty, and lifestyle content, and she is a prominent figure in both local and global fashion circles.
Main Platforms: Instagram, YouTube
Category: Fashion, Lifestyle
Explore more influencers from the Philippines here: Philippines Influencers
Top 5 Influencers from Nigeria
1. Toke Makinwa (@tokemakinwa)
Toke Makinwa is a media personality, author, and entrepreneur, best known for her radio show The Morning Drive on Rhythm FM and her vibrant presence on social media. She’s a fashion influencer, known for her chic style and glamorous looks. Toke’s social media accounts are a mix of lifestyle content, beauty, and inspirational posts, making her one of the most influential Nigerian personalities. She’s also an author, with her memoir On Becoming offering insights into her personal journey.
Main Platforms: Instagram, YouTube, Twitter
Category: Fashion, Lifestyle
Explore more influencers from Nigeria here: Nigerian Influencers
2. Falz (@falzthebahdguy)
Folarin Falana, known as Falz, is a Nigerian rapper, songwriter, and actor. Falz blends his music with activism, often highlighting social issues in his country through satirical lyrics and humor. His influence extends beyond the music industry; he’s also a respected figure in the entertainment industry, regularly using his platform to push for societal changes.
Main Platforms: Instagram, YouTube, Twitter
Category: Music, Entertainment
Learn more about influencers from Nigeria here: Nigerian Influencers
3. Emanuella Samuel (@officialemanuella)
Emanuella is a young comedian who rose to fame through the Mark Angel Comedy series on YouTube, where her humorous skits earned her international recognition. Her rise in the comedy scene has made her one of the most famous child comedians in Africa. Emanuella has also won multiple awards for her work, proving that age is no barrier to success in the entertainment industry.
Main Platforms: Instagram, YouTube
Category: Comedy, Entertainment
Discover more influencers from Nigeria here: Nigerian Influencers
4. Sisi Yemmie (@sisiyemmie)
Sisi Yemmie is a Nigerian food and lifestyle blogger, YouTuber, and content creator known for her delicious recipes and vlogs about Nigerian cuisine and culture. She has become one of the most influential voices in food blogging across Nigeria, offering recipes, cooking tips, and insights into Nigerian lifestyle. Her YouTube channel is a go-to destination for anyone looking to explore African cuisine.
Main Platforms: Instagram, YouTube, Blog
Category: Food, Lifestyle
Explore more influencers from Nigeria here: Nigerian Influencers
5. Burna Boy (@burnaboygram)
Burna Boy, born Damini Ogulu, is one of Nigeria’s biggest music stars and an internationally recognized Afrobeat artist. His music fuses Afrobeat, dancehall, and reggae, and he uses his platform to represent African culture globally. He won a Grammy for his album Twice As Tall, cementing his status as one of Africa’s top musical exports. Burna Boy’s influence spans beyond music, as he’s an outspoken advocate for African identity and unity.
Main Platforms: Instagram, Twitter, YouTube
Category: Music, Celebrity
Learn more about influencers from Nigeria here: Nigerian Influencers
Top 5 Influencers from Mexico
1. Yuya (@yuyacst)
Yuya (Mariand Castrejon Castañeda) is one of the most influential beauty influencers in the world and a pioneer in Mexico's YouTube scene. She started with makeup tutorials and quickly gained millions of subscribers, becoming a global beauty icon. Yuya has her own line of beauty products, which has expanded her influence into entrepreneurship. Her brand represents empowerment and self-expression, resonating deeply with her audience.
Main Platforms: YouTube, Instagram
Category: Beauty, Lifestyle
Explore more influencers from Mexico here: Mexican Influencers
2. Juanpa Zurita (@juanpazurita)
Juanpa Zurita is a content creator, actor, and philanthropist who gained fame through his comedic Vine videos. Since then, he has become a social media sensation, particularly on Instagram and YouTube, where he shares travel adventures, lifestyle vlogs, and philanthropic efforts. Juanpa has also taken on acting roles and collaborates with major global brands. His content often focuses on social impact, encouraging his followers to engage in charitable activities.
Main Platforms: Instagram, YouTube
Category: Travel, Philanthropy
Explore more influencers from Mexico here: Mexican Influencers
3. Kimberly Loaiza (@kimberly.loaiza)
Kimberly Loaiza is a Mexican singer, YouTuber, and social media influencer with millions of followers across multiple platforms. She gained fame through her YouTube channel, where she shares lifestyle content, challenges, and music videos. Her influence extends to the entertainment and fashion industries, and she has built a loyal fan base, especially among Gen Z. Kimberly is one of the top content creators in Mexico and regularly collaborates with major brands.
Main Platforms: Instagram, YouTube, TikTok
Category: Entertainment, Music
Discover more influencers from Mexico here: Mexican Influencers
4. Luisito Comunica (@luisitocomunica)
Luisito Comunica is one of the most popular travel YouTubers in Latin America. Known for his adventurous spirit and relatable travel vlogs, Luisito takes his followers along on his journeys to different countries, exploring their cultures, food, and hidden gems. His engaging storytelling style has made him a favorite among travel enthusiasts, and he has amassed millions of followers on YouTube.
Main Platforms: YouTube, Instagram
Category: Travel, Lifestyle
Explore more influencers from Mexico here: Mexican Influencers
5. Danna Paola (@dannapaola)
Danna Paola is a Mexican actress, singer, and model who first gained fame as a child star in telenovelas. As she transitioned into music and fashion, Danna built a massive social media following. She uses her platforms to share music releases, fashion inspiration, and glimpses into her life. Danna Paola is also a strong advocate for self-expression, regularly promoting confidence and individuality through her posts.
Main Platforms: Instagram, Twitter, YouTube
Category: Music, Fashion
Discover more influencers from Mexico here: Mexican Influencers
Top 5 Influencers from Indonesia
1. Atta Halilintar (@attahalilintar)
Atta Halilintar is Indonesia’s most-followed YouTuber and content creator, with millions of subscribers. He became famous for his entertaining videos, which include vlogs, pranks, and challenges. Atta is also known for his entrepreneurial ventures and his influence extends into music and business. His social media presence, particularly on YouTube, has made him one of the most powerful influencers in Indonesia.
Main Platforms: YouTube, Instagram
Category: Entertainment, Business
Explore more influencers from Indonesia here: Indonesian Influencers
2. Ria Ricis (@riaricis1795)
Ria Ricis is a popular Indonesian YouTuber, known for her comedic skits, challenges, and vlogs. Her content is widely loved by younger audiences, and she has amassed millions of followers across multiple platforms. In addition to her entertainment videos, Ria often promotes positivity and is involved in charitable activities, using her platform to inspire her audience.
Main Platforms: YouTube, Instagram
Category: Comedy, Lifestyle
Explore more influencers from Indonesia here: Indonesian Influencers
3. Ayu Ting Ting (@ayutingting92)
Ayu Ting Ting is a famous singer, actress, and television personality in Indonesia. She gained widespread recognition with her dangdut music and has since expanded her career into acting and hosting. Ayu’s Instagram is a mix of her music career, fashion, and personal life, making her one of the most-followed personalities in Indonesia. Her influence extends into fashion and lifestyle as well, where she collaborates with top brands.
Main Platforms: Instagram, YouTube
Category: Music, Fashion
Discover more influencers from Indonesia here: Indonesian Influencers
4. Naisa Alifia Yuriza (@naisyayuriza)
Naisa Alifia Yuriza is a young content creator and influencer who has gained popularity for her creative content, particularly on YouTube. Naisa is known for her DIY videos, vlogs, and motivational content aimed at younger audiences. Her positive energy and approachable content have made her a favorite among Indonesian youth, and she continues to grow her influence in both the entertainment and educational spaces.
Main Platforms: YouTube, Instagram
Category: Lifestyle, Entertainment
Explore more influencers from Indonesia here: Indonesian Influencers
5. Rich Brian (@brianimanuel)
Rich Brian (Brian Imanuel) is an Indonesian rapper, singer, and songwriter who gained international fame with his viral hit Dat Stick. He’s one of the most well-known musicians from Southeast Asia and has since become a major player in the global hip-hop scene. Brian’s influence goes beyond music, as he represents a new wave of Southeast Asian artists breaking into international markets, particularly in the U.S.
Main Platforms: Instagram, YouTube, Twitter
Category: Music, Celebrity
Explore more influencers from Indonesia here: Indonesian Influencers
This list of top influencers from around the world highlights how social media has become a powerful tool for creativity, personal branding, and cultural impact. Whether it's the beauty and humor of Bretman Rock from the Philippines or the entrepreneurial drive of MrBeast in the USA, these influencers continue to set trends and inspire millions globally. From fashion to philanthropy, they shape industries and engage audiences across platforms.
Explore Canadian Influencers
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